“Endurance Zone was born out of the passion to help others find their fullest potential. As Endurance sports changed my life and that gift I would like to share with others. The opportunity to remove mental roadblocks. The ability to realize you have much more potential inside than you know. I learned this through my journey and that gift has affected all parts of my life from business, personal, confidence level,l and my view on what is important. We want everyone to have that opportunity and are working to provide equal access to any and all that have that desire as we view, 'Life Beyond Limits.'” - J. Todd Jennings / CEO


Our Core Tenants


At Endurance Zone, we believe shaping a world that is inclusive, sustainable, and safe is a responsibility we share. We are driving meaningful, positive change through our efforts. We’re committed to career development and providing an environment for our employees that is welcoming to all. And we’re dedicated to our communities, giving back through volunteer service hours, and financial and product donations.


Our employees are our greatest asset, and we want Endurance Zone to be a place where great people want to work.


We’re implementing best practices across our value chain – from increasing transparency in sourcing to reducing carbon emissions – to better benefit our business and the environment.


We’re proud of our culture of service and the positive impact our employees and Foundations have on the communities where we and our customers live and work, and where our products are made.